The Café by Papyrus

Fake Love created a café experience at Spring Studios for Papyrus at New York Fashion Week. A floral paper sculpture inspired by Papyrus' card art was the centerpiece of the environment. With custom lattes and desserts, shelves filled with art books, and artist activations with Bethany Robertson and poets “The Haiku Gals”, we brought the Papyrus brand directly to NYFW attendees' fingertips. 

I was involved in creative development throughout this project, creating mood boards, writing copy, producing the final pitch deck, and sourcing talent and products for the event.

 
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Creative Director: Aline Ridolfi

Creative: Sam Wittwer

Copywriter / Creative: Emily Chang